A little bit about us
We believe in being really good in three simple areas of focus: engaging people and communities, designing based on business objectives, and delivering practical impact.
People
We specialize in humanity and the people, as well as the communities in which they live and work, are the focus of everything we do.
Objectives
Measurable objectives provide direction, helps illustrate progress and showcase success, and they are the foundation of every engagement.
Impact
Building infrastructure based on what people are doing and the objectives we care about allows us to organize, analyze, and report the the impact we are having.
A shared vision
We get what it means to be a client and our goal is to amplify your ability to reach yours.
And we’ve been doing this for over 15 years.
A new spin on staffing
Individual people placement can sometimes work, but a massive shift in the way we work, a need for a more human experiences, and much more dynamic technological ecosystem means the traditional model needs to evolve.
Our take on staffing is smart, collaborative, engaging, and more cost effective. The team-based approach we take allows us to do more and reach further for our clients. We don’t just do what we are told, we amplify and grow.
Our process
Nearly every type of marketing communication is a request or a reminder to change. We keep our process simple and that allows us to be experts in what we do.
Understand
We first seek to understand… who are we talking to and why do they or should they care? Who has expectations and what are they? What are the measurable objectives we are aligning with? What does success look like?
Design
Once we know then we design the engagement strategy. Not the tactics, the big picture plan that aligns with the objectives. We keep the design process pure and fun.
Implement
This is when the doing happens. We figure out how to bring the strategy to life in the lives of the people we are talking to.
Measure
Capturing the data, organizing the data, analyzing the data, looking for insights, and identifying concerns, opportunities and gaps. And finally, reporting what we uncovered.
The tools we use
Our tools offer our clients consistency, reliability, and confidence. Each tool we have designed is proven and allows us to do what we do.
What we do
It is always about people
Everything we do is firstly centered around the needs of people. For us it is always people then something else, and we wouldn’t have it any other way.
Supported by technology
At Carpool we believe that human change will nearly always be supported by technology, therefore we lead with people and that gives context to how we use technical features and functionality.
Data is the foundation of measurable impact
Our contribution and impact is measured against the baseline metrics of the measurable objectives established at the onset of the engagement.
Develop an intimate understanding the business
We don’t just do, we seek to learn and understand what objectives our clients care about the most.
Creativity that inspires movement
We weave creative expression into everything we do because it makes what we do even better.
An inherent and relentless curiosity to understand
What starts as research quickly becomes data analysis and listening systems that drive informed decisions—and we love it.
Way more than just staffing
Our holistic view on engagements allows us to have more flexibility and capability than adding one person in a staffing role.
Employees are consumers too
A lot of time, money and energy is invested into consumer marketing, so why should we treat the same people, who are employees too, any differently? The answer, we shouldn’t. Change management is a refined relationship… not a well intended email.
We really care… like, a lot.
The work we do for our clients also carries the pride we have in what we achieved together.