Helping the world change
It was a time when email was the preferred channel of connection at work and chat was for Facebook and Skype. Teams introduced a paradigm shift and Microsoft needed help telling the story to millions of people across the globe.
Thousands of interview and workshops.
The challenge was to build a scalable and inclusive technical community for pro-level customers who want to deep dive on very specific topics and products.
Introducing Learn experts.
We found people who were already advocates in the community and invited them to be Learn experts. They were a scalable solution that allowed for learners to gain access to subject matter experts and their peers in a private and safe social learning experience.
Spreading the word.
We used the Microsoft Learn portfolio of events, sites, emails, social channels and our new Learn experts to reach thousands of learners.
Live and active
micro-communities.
Learning rooms are topic-specific social learning experience lead by proven experts and participated in by learners from around the world.
“Carpool delivered the right strategy and the best plan of action to make our vision a reality. I simply could not have done it without the Carpool team.”
The result: Over 15,000 pro-level learners getting hands-on training and support by a team of experts.