Community support
Communities thrive when the relationship between people, content, and the platforms on which they engage is activated.
Why do you need to support your communities?
Understanding your people’s needs and creating a value proposition that attracts attention… an obvious what’s in it for me.
Establishing an engagement plan and then activating that plan with consistency and purpose. Plan to give more than you ask. Your content strategy should be about giving goodness that is unique to your community. Avoid being an echo chamber for someone else’s content.
Listen to the community. Pay attention to the comments, reactions, lack of engagement and seek out insights. Listen to the data and make informed decisions that lead to confident change.
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We use a 23-point assessment tool to understand your audience, engage your stakeholders, identify influencers and amplifiers, and segment your population. This helps establish a foundation that aligns your community’s needs with your unique offering.
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Your content needs to be unique to your community. It needs to be easy to understand, consume, and share. We help by creating a content map and editorial strategy that gives shape, predictability, and purpose to your content hierarchy.
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Data helps you find insights and identify concerns, opportunities, and gaps. We help you collect and clean your data, prioritize what matters most, and organize your insights so you can make informed decisions. We also analyze the community engagement and offer recommendations based on what we see and our experience.
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Supporting a community also means looking after the logisitcs behind the scenes. Our team helps you manage engagement status, meetings, task management, progress reporting and stakeholder updates.
Our community support services
Community management thinking
Stronger connections at work through better community management
Today’s most forward-thinking companies know that great work doesn’t happen in isolation. Whether it’s through professional networks, employee resource groups, or grassroots forums, internal communities have become powerful engines for engagement, learning, and innovation.
But let’s be clear: community management is more than sending emails or posting on internal platforms. It’s about understanding people—their behaviors, needs, and motivations—while designing an ecosystem where information flows naturally and purposefully. Effective community management marries psychology with technology and communication strategy with organizational culture. According to Rachel Happe, co-founder of The Community Roundtable, “Communities are the engine of organizational learning and adaptability.” When managed well, they become critical to agility, employee satisfaction, and business performance.
Companies like Microsoft, HubSpot, and Airbnb have embraced communities to improve cross-functional collaboration, foster inclusion, and support employee well-being. Their community programs don’t just share information—they spark conversations, strengthen networks, and enable collective action.
The three pillars of community management
Building and maintaining a thriving community requires more than good intentions—it takes structure, strategy, and ongoing support. At the core of successful community management are three interconnected pillars that work together to drive relevance, engagement, and impact. These pillars provide a framework to understand, nurture, and… continue reading